Abstract – I want to make disclaimer at very beginning of this post that, I am not judging or rating any one neither my intensions are to compare anything/anyone here. This article is neither a conclusion nor a claim by any means this is just an assumption and current […]
Most of the companies coming into the mobile payments space are actually coming in with little or no experience of the sector and often fail to provide a soulful touch and product to customers. Segmenting customers based on a few simple parameters (like age, potential earnings and spending habits) will therefore ensure that business models are drawn properly and will serve relevant customers.