Category: Analytics

Important Characteristics of Good Customer Database Management

Customer Database Management – In modern times, companies deal with different types of data, and that too in large volumes. Hence, it is important to manage the data in such a way that it can be accessed conveniently and queried at any time.

DATA – Blue Ocean Shift Strategy (Boss)

BOSS – Blue Ocean Shift Strategy can actually help and create vision to focus on areas such as AI, blockchain for education, health & agriculture, create ecosystems using BigData analytics and IoT. To capture a quick snapshot of this strategy, certainly, Big Data appears to be most effective and efficient driver for Blue Ocean Strategy. Based on a limited set….

Digital Marketing

Analytics: The Role Of Data In Digital Marketing

The use of digital marketing analytics is crucial in generating insightful data that aids informed decision-making in business. The conducted investigations hold meaningful implications that can be translated into meticulously crafted hypotheses. Marketers are utilizing various theories related to big data analytics to create and refine significant performance indicators for businesses. Businesses could reap numerous benefits from a sudden upswing in website traffic, such as the potential acquisition of fresh business leads, bolstering of brand identity, and stimulation of customer engagement.

How to Friends with Statistics and MachineLearning

While there may be variances in methodology between machine learning and statistics, these distinctions do not sever the alliance between the two fields. The contrast lies in the fact that machine learning prioritizes enhancing efficiency and achieving optimal results, while the others focus on sample size, population, and developing hypotheses. The primary focus of machine learning is on producing accurate forecasts, even if the explanations behind those predictions are not easily comprehensible.

AI The Epicenter of eCommerce

In our todays online shopping how much is artificial intelligence. How artificial intelligence can help retailers to deliver the highly personalized experiences shoppers desire. Ant colony optimization algorithm (To formulate training feed-forward neural networks with ant colony optimization) to obtain the users’ preference information are widely used in todays ecommerce business for comparison-shopping to solve the problem of the user bias’ filtering and learning. The performance improvements are important to both consumers / buyer and sellers / merchants.

Magic Word Pay in Digital Payments

Today’s consumer expects a seamless mobile payment experience; failing to meet those expectations can be devastating to a brand, idea, innovation and eventually the payments industry. The world’s best companies; main from out side of payment / financial domain are rushing (yes rushing) for Digital Transformation for money. Getting inspired by the cutting-edge technologies, innovative products and solutions