Tag: ABC of Data Analytics

Important Characteristics of Good Customer Database Management

Customer Database Management – In modern times, companies deal with different types of data, and that too in large volumes. Hence, it is important to manage the data in such a way that it can be accessed conveniently and queried at any time.

Google's Cutting-Edge Data-Driven Attribution -

Google’s Cutting-Edge Data-Driven Attribution: Exciting New Features!

In the modern digital era, data serves as a pivotal component in informing marketing decisions and strategies. With the abundance of data available, businesses strive to unravel the complexities of consumer behavior and comprehend the true impact of various marketing touch points. In this pursuit, data-driven attribution emerges as a powerful and indispensable tool.

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Data Analytics Basics – Introduction to Data Science For Marketeers

How AI and ML are now changing the work style and methodologies of marketing. Digital marketing cannot be run as just a computerised version of the traditional market or print media. The main and exciting use cases of data science and big data analytics are exciting and make the marketing job even more exciting. Some may say it’s getting more of a technology job as now it involves predicting, prescribing, planning, and forecasting.

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Cracking the Data: Making Sense of Big Data for Business Advancement

Big data presents a tremendous opportunity for enterprises across multiple industries especially in the tsunami like data flow industry of “Payments”. FinTech, InsureTech, MedTech are major data generating industries i.e massive group of factories. According to some data from Google it shows technology based innovative insurance companies