Customer Database Management – In modern times, companies deal with different types of data, and that too in large volumes. Hence, it is important to manage the data in such a way that it can be accessed conveniently and queried at any time.
In the modern digital era, data serves as a pivotal component in informing marketing decisions and strategies. With the abundance of data available, businesses strive to unravel the complexities of consumer behavior and comprehend the true impact of various marketing touch points. In this pursuit, data-driven attribution emerges as a powerful and indispensable tool.
Big data presents a tremendous opportunity for enterprises across multiple industries especially in the tsunami like data flow industry of “Payments”. FinTech, InsureTech, MedTech are major data generating industries i.e massive group of factories. According to some data from Google it shows technology based innovative insurance companies