Fintech’s Blue Ocean Strategy: Revolutionizing Financial Accessibility and Powerful Customer Experience
As Fintech ventures navigate the competitive market, the application of the GMPI- Growth, Maintain, Protect, and Improve framework emerges as the Blue Ocean strategy, propelling companies to explore uncharted territories and redefine the financial services landscape. The assimilation of the GMPI framework within the Blue Ocean strategy not only redefines the modus operandi of Fintech enterprises but also sets the stage for an era of transformative technological advancements and unparalleled customer experiences,
To describe and objectively analyze the differences between the Blue Ocean Strategy as a continuous process and the Red Ocean Strategy as a tactical projects. In other words its easy to say that Blue Ocean Strategy is a continuous process of innovation and market creation, while Red Ocean Strategy typically involves specific projects aimed at competing more effectively within existing markets.