Tag: Business Strategy

sunrise, boat, rowing boat-1014712.jpg

Business and Innovation: A Powerful Foundation for Blue Ocean and Red Ocean Strategy Success

To describe and objectively analyze the differences between the Blue Ocean Strategy as a continuous process and the Red Ocean Strategy as a tactical projects. In other words its easy to say that Blue Ocean Strategy is a continuous process of innovation and market creation, while Red Ocean Strategy typically involves specific projects aimed at competing more effectively within existing markets.