Tag: Mobile VAS

Mobile VAS Services – Future Rely On AI And Data Science

The main difficulty that content providers face is ensuring that their content is tailored to the market and location, as well as the individual subscriber’s preferences, to prevent it from becoming an annoyance to the subscriber. As the demand for video entertainment increases, so does the need for a superior quality experience (QoE), particularly when viewers are paying a premium or when advertising is involved, as advertisers aim to create a favorable impression.