Digital Marketing – The most important and critical success factor of any business of today is Data. Social media sites, IoT devices, financial institutions, retail shops etc are working as data generation factories. The data generated by these factories is used for cross-selling, improving user experience, increasing customers buying rate. The analysis is also used for driving and creating new products and use cases. The actions from big data analytics can be business transformative. This is chapter 1 of 6 on “The Role Of Data In Digital Marketing Analytics” by AILabPage.
Chapter-1 – Data Analytics Basics
Digital marketing analytics is widely used in industry to make business decisions, the theories driven out of these analyses are of great importance. By using various big data analytics theories, marketers measure & drive business metrics. Traffic to their respective sites generate leads, create product awareness and influence customers.
Understanding the Importance of Digital Marketing Analytics
Tools like hot-jar and google analytics etc. interpret and track customer behaviour. The data out of these tools paint a beautiful picture of business insights. The insights not only help for making decisions but also able to predict and take actions on behalf.
A million dollar question “Why digital marketing analytics matter to any business” has been answered and demonstrated well by facebook and twitter etc. The golden key to success is to understand the role of big data in digital marketing.
Three Golden D’s Of Digital Marketing
The digital transformation of any modern business requires quality data, not just any data. The three key success factors for any good business which helps it to grow with correct digital marketing drive are
- Quality of Data collected.
- Data Scientists.
- Tools to visualise, analyse and summarise the data.
So if Data is new fuel of today time then we must accept data scientists as oil refineries and data tools as important ingredients which help to refine and produce desired results. Cognitive Analytics provides a 360-degree view of them to make the correct decision and the right time. The out of Big Data Analytics paints an excellent picture in the below categories.
- Descriptive Analytics
- Diagnostic Analytics
- Predictive Analytics
- Prescriptive Analytics
Points to Note:
All credits if any remains on the original contributor only. We have covered all basics around data analytics for digital marketing analytics chapter-1. In the next upcoming chapters will talk about implementation, usage and practice experience for markets.
Books + Other readings Referred
- Research through open internet, news portals, white papers and imparted knowledge via live conferences & lectures.
- Lab and hands-on experience of @AILabPage (Self-taught learners group) members.
Feedback & Further Question
Do you have any questions about AI, Machine Learning, Data Science or Big Data Analytics? Leave a question in a comment or ask via email. Will try best to answer it.
============================ About the Author =======================
Read about Author at : About Me
Thank you all, for spending your time reading this post. Please share your opinion / comments / critics / agreements or disagreement. Remark for more details about posts, subjects and relevance please read the disclaimer.
FacebookPage ContactMe Twitter
====================================================================
Sharing is Caring:
Categories: Analytics
I am looking for and I love to post a comment that ExcelR Online Digital Marketing Courses“The content of your post is awesome” Great work!
Thanks for sharing this useful article.
I love your blog, Very informative post that resolved all me queries, keep updating, Thanks
Excellent Content
thanks for sharing such valuable information with us. it’s hard to come by well-informed people in this particular topic, but you explained this really good..
http://www.analyticspath.com/datascience-training-in-hyderabad
After reading your article I was amazed. I know that you explain it very well. And I hope that other readers will also experience how I feel after reading your article.digital marketing courses in mumbai
Data Science is the future of Artificial Intelligence. Therefore, it is very important to understand what is Data Science and how can it add value to your business.
Data Science Course Mumbai which includes classroom and online training. Along with Classroom training, we also conduct online training using state-of-the-art technologies to ensure the wonderful experience of online interactive learning. Data Science Course Mumbai
Great Article !
If it’s not too much trouble share more like that. ExcelR Data Analytics Courses In Pune
I like viewing web sites which comprehend the price of delivering the excellent useful resource free of charge. I truly adored reading your posting. Thank you!
best data analytics courses in mumbai
Excellent Blog! I would like to thank for the efforts you have made in writing this post. I am hoping the same best work from you in the future as well. I wanted to thank you for this websites! Thanks for sharing. Great websites!
data science course
wonderful article. Very interesting to read this article.I would like to thank you for the efforts you had made for writing this awesome article. This article resolved my all queries. keep it up.
data analytics course in Bangalore
wonderful article. Very interesting to read this article.I would like to thank you for the efforts you had made for writing this awesome article. This article resolved my all queries.
Data Science Course
Very interesting to read this article.I would like to thank you for the efforts you had made for writing this awesome article. This article inspired me to read more. keep it up.
Correlation vs Covariance
Simple linear regression
Very interesting to read this article.I would like to thank you for the efforts you had made for writing this awesome article. This article inspired me to read more. keep it up.
Correlation vs Covariance
Simple linear regression
data science interview questions
Your amazing insightful information entails much to me and especially to my peers. ExcelR Data Science Course In Pune
Amazing Article ! I would like to thank you for the efforts you had made for writing this awesome article. This article inspired me to read more. keep it up.
Correlation vs Covariance
Simple Linear Regression
data science interview questions
KNN Algorithm
Logistic Regression explained
very well explained .I would like to thank you for the efforts you had made for writing this awesome article. This article inspired me to read more. keep it up.Simple Linear RegressionCorrelation vs covariancedata science interview questionsKNN AlgorithmLogistic Regression explained
Digital marketing now is very important part of business that is why you need to have facebook page with many followers. On this site https://viplikes.net/ you can get facebook followers
very good explanation .we gain good skills by learning the article
https://socialprachar.com/
Thanks for sharing such beautiful information with us. I hope you will share some more information about digital marketing. please keep sharing.
https://socialprachar.com/data-science/
After reading your article I was amazed. I know that you explain it very well. And I hope that other readers will also experience how I feel after reading your article.
more info
Such an awesome article on role of digital marketing ,thanks for sharing this information
Thanks for sharing such beautiful information with us. I hope you will share some more information about digital marketing.
https://socialprachar.com/digital-marketing-course-training-institute-hyderabad/
Hi Thanks for Sharing this Valuable Information with us: this is very useful for me. Keep it Up.
artificial intelligence course in aurangabad