Mobile Money Services – Expectations vs Experience

Mobile Money – Subscribers Thoughts, Experience and Expectations – The focus is on the perceptions of mobile money users and their journeys. While service providers may consider factors such as design, pricing, and available services, it is important to understand the perspective of the subscribers themselves. The customer’s desires, perceptions, and inner thoughts regarding this scenario (which can be seen as a theatrical performance with the customer as a supporting actor) are not readily apparent.

Mobile Money – Talk Show

Financial inclusion is all about accessibility and affordability. If we look at this story from the financial inclusion driver’s point of view, then the ministry of innovation will demand a new “ministry of needs”. The new ministry will be able to tell this story better for the nation and its people.

The promotion of financial inclusion has resulted in the development of inclusive digital environments, and this digital revolution has proliferated globally. At the foundation of this shift is an IT system driven by data science and machine learning techniques. The exertion of educating, embracing, and acknowledging customers may have influenced the achievement that has been noted. The growth of including finances has offered greater benefits and advantages to customers and mobile financial services entrepreneurs.

Almost all (if not all) solutions today follow an anti-clock style of design. These solutions come out first, with no problem in hand. The reference in the last sentence is in relation to mobile financial services.

There is no dull day in the payments business these days. The unglamorous world of clearing and settlement is the recipient of generous attention due to the continuous launches of visible overlay propositions, often by non-banks.

Financial inclusion brings inclusive digital ecosystems, and this digital transformation has multiplied around the world. This transformation has a machine learning and data science-based information technology platform at its core. What could be proclaimed behind this success are the efforts of customer education, adoption, and acceptability. The expansion of financial inclusion has provided increased value propositions to subscribers and MFS business operators.

Mobile Money – Core

We believe embedding core elements in mobile money proposition and delivery models will enable players to “play to win” in these turbulent times. The crux for financial inclusion is to give fair access to financial services to everyone. The cost, KYC requirements and methods to use are key elements to win. If these goals left out of the core model then this will become history and legacy to a new age.

Play to win for financial inclusion needs new sight and vision “un-develop to innovate”. Innovation or new breakthrough cant be achieved if one also looks at the same point where the rest of the world is. Anyone can be financially excluded, as a result of the economic downturn we believe many more people then usual are struggling financially.

As per wiki “Financial inclusion or inclusive financing is the delivery of financial services at affordable costs to sections of disadvantaged and low-income segments of society, in contrast to financial exclusion where those services are not available or affordable.”

The classic example here can be this; after an individual spent 17 years of life at school for learning. On top gain 10 years of industry experience still in front of an interviewer who makes efforts with help of 2 pager CV to access in less than 10 minutes. The interviewer asks 4 questions and judges capabilities. Better is we should learn the difference between being data-informed and data-driven.

• Agents Network Distribution – Golden Key for Mobile Money
• Mobile Financial Services for the Unbanked

In a typical setup of mobile money, the model customer wants to make use of their funds present in the wallet. To date, no MNO/MFS service provider of mobile money is able to assure this. Agents run out of liquidity almost every day. One day “Agent ABC” another day “Agent XYZ” are stories we hear out loud. Some smart efforts are required to tackle this sadly which is not on agenda for most of MFS service providers.

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Points to Note:

All credits if any remains on the original contributor only. We have covered all basics around myth on mobile payments, its models and the importance of quality services. In the next upcoming post will talk about implementation, usage and practice experience for markets.

Books + Other readings Referred

• Research through open internet, news portals, white papers and imparted knowledge via live conferences & lectures.
• Lab and hands-on experience of  @AILabPage (Self-taught learners group) members.

Feedback & Further Question

Do you have any questions about AI, Machine Learning, Telecom billing/charging, Data Science or Big Data Analytics? Leave a question in a comment section or ask via email. Will try best to answer it.

Conclusion: Mobile Money was mainly for financial inclusion. This service was to give to unbanked customer’s financial service access. Customers who generally shy away from banking halls. This specific category want to access money with ease but with low cost and as per their needs. Mobile money is a transactional business not deposit-based i.e fundamental bank’s banking model. Banks make money when money is left and forgotten in the account by the customer. In the case of mobile money, the service provider makes money when its transacted.

Countries like India where people have seen from generations that they go to the bank and do all business for free but now if anyone asks for a small fee for their cash handling people raise their eyebrows. Financial Inclusion and profitable business model always struggle to work together.

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