Got the chance to speak with Africa Business Review Team to answer there questions on few aspects of African market related to FinTech, Mobile Financial Services and Banking services for unbanked people.
Driving financial inclusion (or Finclusion as I always call this) as basic right for human beings is my passion. I always drive and work to ensure Financial inclusion should be given and taken very seriously for every human being. I would like to highlight few questions and answers on this post in below. Full post can be red on this link below (Online Magazine).
1. How can technology/MNO/FinTech companies remain profitable while keeping costs low for Africans?
Keeping costs low while ensuring quality is always a tough job, but making services available to large numbers of subscribers will help. Partnerships that leverage existing technologies and platforms will ensure sustainability and profitability especially with disruptors. Sustainable use of technology (for example virtualisation and cloud hosting) will reduce CAPEX and keep opex low. The provision of an all-capturing ecosystem will ensure 100 percent reliance on the services being provided and this leads to increased usage and reduced service prices.
Most of the companies coming into the mobile payments space are actually coming in with little or no experience of the sector and often fail to provide a soulful touch and product to customers. Segmenting customers based on a few simple parameters (like age, potential earnings and spending habits) will therefore ensure that business models are drawn properly and will serve relevant customers.
To date, a lot of solutions are coming to the table but the question is – are we not producing too many solutions for which the problem does not exist? Providing too many services and new functionalities will not only confuse customers but will also hurt any company budgets and P&L statements. Companies should therefore launch products one at a time and give enough time for subscribers to adjust to new innovations; new services should focus on lifestyle solutions to ensure more participants
2. Could you outline any financial inclusion initiatives that are particularly noteworthy?
There are several initiatives in Africa that address financial inclusion. Finclusion – as I like to call it – is a basic right for every human being. Mpesa in Kenya was the first large scale initiative that completely revolutionised the market; it was this MNO-led model which led some people to call it a ‘virtual bank.’
EcoCash Zimbabwe is the second largest model after Mpesa operating in same space. EcoCash has been spearheading financial inclusion through mobile money transfer services and a product suite which includes banking services, sending money across networks, remittances, and a savings club. The savings club allows communities to save as groups with minimal KYC requirements. This initiative has captured many communities – especially farmers and women who now take advantage of the service to securely pool their savings.
3. MNOs/FinTech companies have threatened to leapfrog banks in some instances – is this a trend that is likely to continue?
Actually the opposite is true. Banks that have embraced this trend have made gains because of the service is complementary to banking. MNOs/FinTechs/MFS companies have only optimised the practice of ‘banking’ and have not touched anything else.
First, the fintech disrupters are cutting the costs and improving the quality of financial services. Regulators, legacy IT systems, and branch networks are blessing auspiciously fintech companies in order to ‘finovate’ (Innovate). Capital getting cheaper as raw material. That means it can offer better deals to the borrowers and lenders who congregate on its platform. Half of the loan applications Funding Circle gets from small businesses arrive outside normal business hours. FinTechs takes a machete to the hefty fees that banks levy to send money across borders.
Banks think of ‘banking’ as their life long partner, but this is no longer the case – it was the tight bind that central banks have had in the past that was keeping the status quo. Central banks have realised that it is time for them to loosen the knot between the bank and banking so that banking can breathe freely. So we can comfortably say that if banks do not accept the reality of the situation we will very soon see retail banking consigned to the history books.
FinTech companies are making every possible use of technology and are brining innovation to the market at a much lower cost, without compromising security. FinTech’s have brought concepts as BaaP (Banking as a Platform) and BaaS (Banking as a Service) and are exploiting these to the highest possible level.
In the future people will require banking but not actually the banks themselves. MNOs and FinTechs have brought banking right into the palm of the user and this brings so much convenience and cost savings on the part of the customer. It is up to banks to partner with MNOs and FinTechs to provide the underlying financial support services such as treasury functions.
4. What are the challenges, if any, of convincing Africans to use technology and become ‘banked’ for the first time?
Banks have always positioned branches for certain groups who are considered to be doing well in society; some have turned away customers who are unable to raise the minimum deposit. Banks look at customers in terms of costs and unless this perception changes it will be difficult for them to serve both rich and poor.
There is a need to convince people to change from the current technology to that of the future. This is a particularly big challenge as there is a need for extensive marketing, product promotion, and education. Upcoming technology relies mainly on smart devices and high-speed networks which are mostly absent or inaccessible in most African markets. New technologies are usually expensive for African consumers due to macroeconomic, regulatory and political factors which affect the technology adoption rate.
Adoption among Africans is generally high in terms of technology, especially youths – if technology innovation is targeted at youths, there are minimal challenges. The major challenges will come if the target group is over age 45 – they require time to adapt and lots of training and education in order to change from the status quo.
Accessibility is a critical success factor for any service. The role of informal institutions in providing financial services to the members of the community, and concludes by highlighting the opportunities these are present for formal financial service providers but in order to ensure accessibility of banking services, a bank has to have a wide branch network of fully branded brick and mortar marble banking halls with all the necessary security systems. The set up costs of these are so high and to recoup the same, the bank has to pass on the cost to the ultimate consumer. MNOs on the other hand have embraced the concept of an extensive agent network at minimal cost. MNOs agent network is usually dense with at least 1 agent for every 1km radius. Usually the cost of setup and signage is borne by the agent itself in a bid to be more visible and to attract more customers as revenue is highly dependent on the volume of transactions pushed by the agent.
A subscriber does not need to travel long distances or fork out any money access an agent and perform agent centred transactions. Due to the nature of business, MNOs have excelled in “24×7, around the globe, use me” phenomena. This assures timeless and borderless access to services which provides for ease of use, more transactions and higher revenue for the MNOs. Banks on the other hand have limited operating hours and for those who have utilised technology by diffusing access to service from banking halls have a great limitation of country borders. MNO makes money on transactions but banks earns on money remain in account.
In order for any business to thrive, it has to observe a wide cost to revenue ratio, however banks are subject to a high customer acquisition cost at $10 to $100 per customer whereas MNOs stand at between $2 and $10. This acquisition cost has a ripple effect on the charging structure throughout the life cycle of the relationship between the bank and the customer. Naturally, when the cost of customer acquisition is high, the resultant transactional cost will follow the same trend. The cost of transacting on a banking platform is very high compared to transacting on a Mobile Money platform. – MNO’s interest in retaining subscriber is more then banks by giving service which may or may not generate revenue and always try to run promotions around same to win back..
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